FOOH Impact Score:
Impressive
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In this Skechers CGI campaign, a wide shot of London's Big Ben transitions as glowing Skechers logo posters unfurl from all sides, cloaking the iconic clocktower. The ad humorously reimagines the historic monument with a massive Skechers Uno Chaos sneaker, gently lowered from a branded airship onto the roof of a red double-decker bus labeled with UNO CHAOS LED signage. A computer generated graphics spot that masterfully blends humor and creativity with a memorable twist on sneaker culture.