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Air Jordan Giant Shoe Transforms Into Sports Car

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Credits

Brand: Air Jordan

Who we think created this: Why.CGI

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Metadata

Brand Industry: Fashion & Apparel

Country: Unknown

City: Unknown

Effects / Animations: Reveal & Unboxing, Morphing & Transformation

Surrounding: City

Date posted: April 29, 2024

Source: Instagram

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In this Air Jordan FOOH campaign, a dimly lit parking garage becomes the stage as a mysterious shape cloaked under a white sheet first teases the appearance of a Luka 3 basketball shoe. The ad dramatically reimagines the connection between footwear and horsepower with a creative transformation that reveals a custom purple sports car bursting from the fabric. A captivating moment that masterfully blends storytelling and performance with a bold tribute to Luka Dončić’s signature style and the energy of the court.

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