Air Jordan Giant Shoe Transforms Into Sports Car
C
FOOH Impact Score
Improvable
S
A
B
C-Tier
The FOOH Impact Score measures how effective a FOOH video is by analyzing key factors like engagement rate, viewership, and reach. By combining these performance indicators, the score provides a clear and accurate assessment of the video's impact.
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In this Air Jordan FOOH campaign, a dimly lit parking garage becomes the stage as a mysterious shape cloaked under a white sheet first teases the appearance of a Luka 3 basketball shoe. The ad dramatically reimagines the connection between footwear and horsepower with a creative transformation that reveals a custom purple sports car bursting from the fabric. A captivating moment that masterfully blends storytelling and performance with a bold tribute to Luka Dončić’s signature style and the energy of the court.
