Rabanne Food Trucks Wrapped in Golden Chain Link

In this Rabanne CGI ad, the scene begins on a bustling New York street where a modest food cart under colorful umbrellas is framed by imposing skyscrapers, setting the stage for the transformation of Rabanne's fragrance universe. The scene unfolds as a hand snaps its fingers and two golden chain links wrap around the cart, morphing it as a massive Rabanne Million Eau de Parfum bottle materializes above; the transformation continues near the Manhattan Bridge, where a hotdog truck adorned with a sandwich prop is reshaped into an homage to Rabanne Million Gold, and concludes riverside as a doughnut truck’s iconic topping is replaced by a towering Rabanne Million Gold For Her display. With a captivating use of CGI effects, this Rabanne fragrance reimagines everyday urban setups into a fresh, relatable spectacle, highlighting Rabanne’s celebration of unlocking the Million Gold For Her universe across NYC.