Rabanne Food Trucks Wrapped in Golden Chain Link
Rabanne Fragrance Transforms NYC Food Trucks
This Rabanne CGI advertisement opens on a bustling New York street, featuring a food cart beneath colourful umbrellas framed by skyscrapers. With a snap of fingers, two golden chain links wrap around the cart, transforming it as a large Rabanne Million Eau de Parfum bottle materialises above.
The transformation continues near the Manhattan Bridge, where a hotdog truck with a sandwich prop is reshaped into an homage to Rabanne Million Gold. The video concludes riverside, as a doughnut truck’s topping is replaced by a towering Rabanne Million Gold For Her display.
Through captivating CGI effects, this Rabanne fragrance ad reimagines everyday urban setups, highlighting the unlocking of the Million Gold For Her universe across NYC.
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FOOH Impact ScoreImpressive
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Credits
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