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Beefeater Gin Ghostly Fabric Reveal Distillery

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FOOH Impact Score

Impressive

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Credits

Brand: Beefeater Gin

Who we think created this: Xavier Doyon

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Metadata

Brand Industry: Food, Beverage & Tobacco

Country: UK

City: London

Effects / Animations: Character Animation, Reveal & Unboxing

Surroundings: Montford Place, Dining Venue

Date posted: October 31, 2024

Source: Instagram

FOOH.com is the biggest mixed reality ad library. If you are the creator of this Beefeater ad or would like to add your work Submit your work!

In this Beefeater mixed reality ad, ghost-like fabric ripples above the Montford Place distillery, setting a mysterious tone around the heritage gin brand's London roots. The scene unfolds as an eerie supernatural form floats over the building, surrounded by flickering jack-o-lanterns and bathed in haunting blood-red lighting, reimagining Beefeater’s iconic site for Halloween as part of the LDN Art Lab initiative by digital artist @goforxav. With a distinctive use of augmented reality, this Beefeater gin campaign transforms urban architecture into a seasonal canvas, highlighting the brand’s commitment to combining culture, place, and storytelling for immersive community engagement.

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