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Oatside Cartons Spill as Giant Claw Lifts Box

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Credits

Brand: Oatside

Who we think created this: Aundraj Jude

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Metadata

Brand Industry: Food, Beverage & Tobacco

Country: Thailand

City: Bangkok

Effects / Animations: Character Animation, Reveal & Unboxing, Avalanche, Rigid-Body

Surrounding: Shopping Venue

Date posted: May 31, 2024

Source: Instagram

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Imagine an oversized vending machine unloading at the heart of a shopping district. That’s the engaging premise of this Oatside FOOH ad featuring a mechanical claw lifting a massive oat milk carton. The video unfolds as the claw hoists the towering container high above CenterPoint Siam Square, setting off an avalanche of Oatside boxes that tumble down in a stream, quickly forming a mountain of plant-based cartons at the center of the city, while a charming animated character pops into frame to enjoy the spectacle. Using dynamic CGI, this Oatside FOOH ad transforms Bangkok’s urban hub into an captivating product showcase.

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