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Chicha San Chen Giant Bubble Tea Reveal on Ship

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FOOH Impact Score

Impressive

S A-Tier B C
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Credits

Brand: Chicha San Chen

Production Company: BLUE Ltd.

VFX: Byron utto

Creative Director: Byron utto

Metadata

Brand Industry: Food, Beverage & Tobacco

Country: Unknown

City: Unknown

Effects / Animations: Reveal & Unboxing, Swimming Objects, Large Objects, Simple Motion, Cloth

Surroundings: Pier, Ships, Sky

Date posted: January 3, 2025

Source: Instagram

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In this Chicha San Chen fake out of home ad, the scene opens on a waterfront pier under a blue sky with scattered white clouds as cargo ships encircle a central white vessel carrying a mysterious giant object draped in a large white cloth, hinting at an oversized bubble tea reveal. The scene unfolds as a white helicopter glides into frame, hooks the cloth, and lifts it away to expose a towering Chicha San Chen bubble tea on the ship, while the camera tracks the vessel slowly moving through the water and then cuts to a clean white background with the Chicha San Chen logo centered, underscoring the flagship’s arrival at Lyrik on Newbury Street in Boston and a new tea experience coming soon. With a dynamic use of computer generated imagery, this Chicha San Chen bubble tea fake out of home ad transforms an ordinary harbor setting into a fresh, relatable spectacle, highlighting Chicha San Chen’s goal of building anticipation for its Boston flagship opening and inviting viewers to discover its upcoming tea experience.

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