FOOH Impact Score:
Solid
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In this Takis faux ooh ad, an oversized purple Takis teddy bear climbs the iconic Clock Tower of the Real Casa de Correos in Puerta del Sol, Madrid, clutching a Takis Fuego bag. The ad humorously reimagines the landmark as the bear waves, blinks, and mischievously adjusts the clock hands to strike noon, placing Takis at the center of the moment. A distinctive execution that masterfully blends fun and creativity with a resonant twist on brand storytelling.