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Careem Epic Split Motorcycle Stunt in Dubai Highway

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FOOH Impact Score

Impressive

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Credits

Brand: Careem

Who we think created this: Mostafa Eldiasty

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Metadata

Brand Industry: Services

Country: UAE

City: Dubai

Effect / Animation: Complex Motion

Surrounding: City

Date posted: August 20, 2024

Source: Instagram

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In this Careem FOOH ad, a convoy of delivery riders in bright green uniforms races down a Dubai highway, effortlessly weaving through lanes just as the golden hour bathes the futuristic skyline in warm light. The scene unfolds as one bold rider balances himself mid-air, executing a perfect split between two moving motorcycles in a jaw-dropping homage to Jean-Claude Van Damme’s legendary Volvo stunt, transforming a simple food delivery into an epic moment of balance and control. With an innovative use of computer generated graphics, this Careem food delivery FOOH ad transforms traditional city commuting into a fresh, relatable spectacle, highlighting Careem’s commitment to precision and reliability.

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