Hygeia Hospital Giant Beating Heart Sculpture
CGWORKSAvailable for work
Heart Sculpture Lowers into Concert Hall
This faux out-of-home (FOOH) advertisement for Hygeia Hospital features a colossal grapple loader suspending a giant, lifelike heart sculpture above the Athens Concert Hall. The sculpture begins rhythmically beating, creating a sense of life and urgency, before being carefully lowered into the concert hall.
The CGI effects enhancement highlights Hygeia Hospital’s dedication to cardiac innovation. This engaging storytelling and impactful product integration is designed to drive awareness for Hygeia Hospital’s 'At the Heart of Innovation' event, inviting guests to explore excellence in modern healthcare solutions.
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FOOH Impact ScoreImpressive
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Credits
Brands:
Artist:CGWorks
Agency:Sheepfish
Production:CGWorks
VFX:CGWorks
Sound:Sheepfish
Creative Director:Aristidis Gkotsis
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