Hygeia Hospital Giant Beating Heart Sculpture
Impressive
Credits
Brands: Hygeia Hospital, Mitera Hospital
Agency: Sheepfish
Production Company: CGWorks
VFX: CGWorks
Creative Director: Aristidis Gkotsis
Sound: Sheepfish
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This Hygeia Hospital faux ooh ad begins with a striking view of the Athens Concert Hall, where a colossal grapple loader from a grapple truck suspends a giant, lifelike heart sculpture above the building. This moment cleverly highlights Hygeia Hospital’s dedication to cardiac innovation as the sculpture begins rhythmically beating, creating a sense of life and urgency before being carefully lowered into the concert hall. As a perfect blend of engaging storytelling and impactful product integration, the CGI effects enhancement is designed for driving awareness for Hygeia Hospital’s 'At the Heart of Innovation' event, inviting guests to explore excellence in modern healthcare solutions.
