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Toronto Transit Streetcar Turned Dragon

FOOH Impact Score:

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Credits

Brand: Toronto Transit Commission

Agency / Production / VFX: Unknown

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Metadata

Brand Industry: Services

Country: Canada

City: Toronto

Effects / Animations: Morphing & Transformation, Simple Motion, Complex Motion, Character Animation

Surroundings: Spadina Avenue, Streets, CN Tower

Date posted: February 10, 2024

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This Toronto Transit Commission cgi video begins with a streetcar gliding along Spadina Avenue, framed by the CN Tower and city skyline in the distance. This moment cleverly highlights the creative celebration of cultural traditions as the streetcar suddenly transforms into a majestic dragon and soars through a glowing portal, rising above the street before flying toward the CN Tower and crossing the city to mark the Lunar New Year and the Year of the Dragon. As a perfect blend of dynamic storytelling and creative product integration, the computer generated graphics enhancement is designed for increasing awareness and engagement during seasonal celebrations.

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