Disney Studios Cloud Mufasa Visits China
Mufasa Roars Over Shanghai
This Disney Studios FOOH (fake out-of-home) CGI advertising video features a towering visual tribute to The Lion King. The video unfolds as gloomy clouds gather above Shanghai’s Oriental Pearl TV Tower, gradually shifting to reveal the powerful face of Mufasa.
The transformation culminates with Mufasa's mouth opening in a mighty roar, casting a protective, watchful presence over the city. This memorable computer-generated imagery transforms the Shanghai skyline into an insightful product showcase for The Lion King, now playing only in cinemas.
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FOOH Impact ScoreOutstanding
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