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Maison Kitsuné Silver Fox Rides a Plane

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FOOH Impact Score

Impressive

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Credits

Brand: Maison Kitsuné

Who we think created this: Hugo Lecrux

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Metadata

Brand Industry: Fashion & Apparel

Country: Thailand

City: Bangkok

Effect / Animation: Character Animation

Surrounding: Temple of the Emerald Buddha

Date posted: August 11, 2025

Source: Instagram

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Imagine the Eiffel Tower catching a ride through city streets. That’s the dynamic premise of this Maison Kitsuné CGI campaign featuring the brand’s silver fox on a stylish journey. The video unfolds as the fox elegantly enters a car, the camera cutting to a glowing taxi sign before shifting to a relaxed ride with the Eiffel Tower in the background. A classic airport flip board clicks into frame as the camera zooms in, followed by a crisp passport stamp and the fox settled into an airplane seat. The narrative then takes off—literally—with a plane soaring across the sky before landing in Bangkok, where the fox casually strolls with the ornate Wat Phra Kaew temple shimmering in the distance. Using engaging VFX, this Maison Kitsuné CGI campaign transforms a global city-hopping adventure into an innovative product showcase.

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