La Boutique Officielle Human Figure Breakdancing

Imagine a high-speed train suddenly turning into a fashion runway. That’s the captivating premise of this La Boutique Officielle cgi campaign featuring a style-packed dance journey across urban spaces. The video unfolds as a man leans over his laptop, browsing the La Boutique Officielle website, when animated 3D mouse pointers appear and pull the story into motion. A human-like figure breakdances among scattered shoeboxes, setting off a chain of sharp transitions that bring us into a moving tram where another figure dances in sync with a time-lapse cityscape, surrounded by floating mouse cursors. Next, an elevator becomes a performance stage with brand logos on the walls as another character performs rhythmic dance moves, followed by a sequence of more dancers in diverse locations showcasing apparel from multiple brands. In the final scene, a figure rides a motorcycle through city streets, trailed closely by 3D icons and the La Boutique Officielle van. Using innovative computer generated graphics, this La Boutique Officielle cgi campaign transforms familiar cityscapes into an engaging product showcase.