Karl Lagerfeld Zlu Models in the Maison
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FOOH Impact Score
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C-Tier
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Imagine classic Parisian architecture embracing digital couture. That’s the resonant premise of this Karl Lagerfeld FOOH campaign featuring the brand’s Ultimate Icon collection. The video unfolds as a virtual, blue-skinned model appears above Maison Karl Lagerfeld, merging into the building’s historic facade while showcasing Karl Lagerfeld outfits reinterpreted as immersive digital garments, contrasting metaverse futurism with heritage fashion. Using creative augmented reality, this Karl Lagerfeld FOOH campaign transforms the iconic house into a surprising product showcase.
