Karl Lagerfeld Zlu Models in the Maison
Blue Model Merges With Parisian Maison
This Karl Lagerfeld FOOH campaign features the brand’s Ultimate Icon collection, set against classic Parisian architecture. The video presents a virtual, blue-skinned model appearing above Maison Karl Lagerfeld.
The model merges into the building’s historic facade, showcasing Karl Lagerfeld outfits reinterpreted as immersive digital garments. This augmented reality campaign transforms the iconic house into a surprising product showcase, contrasting metaverse futurism with heritage fashion.
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Credits
Brand:
Artist:Zlu
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