L'Oréal Hair Streams Out of Screen

In this L'Oréal Paris FOOH campaign, a bustling city street becomes the backdrop for a dramatic introduction as a modern building features a striking 3D digital screen showcasing the L'Oréal Absolut Repair Molecular Oil. The scene unfolds as the bottle begins to shake and unleashes a flow of shimmering gold liquid that winds through the architecture, triggering lights to flicker on as a realistic strand of hair breaks through the LED wall and reaches outward into the urban landscape. With a captivating use of computer generated imagery, this L'Oréal Paris haircare promotion creatively transforms urban infrastructure into an unexpected visual metaphor for molecular repair, highlighting L'Oréal’s mission to bring cutting-edge beauty science to the forefront.