L'Oréal Hair Streams Out of Screen
Golden Liquid Flows Down a City Building
This L'Oréal Paris FOOH campaign transforms a city street into a dramatic stage. A modern building's 3D digital screen showcases the L'Oréal Absolut Repair Molecular Oil. The bottle on screen begins to shake, unleashing a flow of shimmering gold liquid that winds through the architecture, causing lights to flicker on.
A realistic strand of hair then breaks through the LED wall, reaching outward into the urban landscape. This computer-generated imagery creatively transforms urban infrastructure into a visual metaphor for molecular repair, promoting L'Oréal Paris haircare.
A
FOOH Impact ScoreImpressive
SA-TierBCThe FOOH Impact Score measures how effective a FOOH video is by analyzing key factors like engagement rate, viewership, and reach. By combining these performance indicators, the score provides a clear and accurate assessment of the video's impact.Learn more
Credits
Brand:
Artist:BUREAU TONALLI
Benefit Cosmetics Girl Pumping Up Lashes on Building
Pantene Giant Installations on Building
Clarins Lip Balm Pillar in Paris
Busterwood
Maybelline Giant Yellow Inflatables Take Over Bridge
Shu Uemura Foundation Vending Machine in Tokyo
Deborah Milano Lip Balm Draws 3D Lips on Building
Bluemotion 3D
Clarins Serum in Eiffel Tower
Kiko Milano Flowers Bloom at Berliner Fernsehturm
Willow Production
Rabanne Mascara Encased Brush at Big Ben
Vitamasques Cupid Hits Target Bullseye
Haut CGI
Erborian BB Cream Jumps Out of Façade Screen
YeahNice
Sephora Blush Powders Fell from Façade
Untitled Production