FOOH Impact Score:
Solid
Learn moreIn this Shu Uemura cgi video, a giant vending machine, designed like the Unlimited Foundation bottle, stands at the center, surrounded by dangling foundation tones that create a mesmerizing display. The scene unfolds as a woman presses a button, and a massive bottle of foundation emerges, ready to deliver flawless coverage. With a Clear use of augmented reality, this Shu Uemura promotional video transforms everyday beauty essentials into a fresh, relatable spectacle, highlighting Shu Uemura’s innovative approach to makeup application.
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