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Lenovo Live Editing with Laptop

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Credits

Brand: Lenovo

Agency / Production / VFX: Unknown

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This Lenovo faux ooh ad begins with a woman sitting at her desk, using her Lenovo Yoga Book 9i to edit the view in front of her. This moment cleverly highlights the versatility of the product in unexpected situations as a comment box pops up with the text, “How many apps can you even use with this?” She clicks on the 'TRACK' button, making colorful location icons appear in the real-life view, floating above different buildings in the city. Intrigued, she drags the comment box to the center of her view, turning it into 3D. She then clicks the 'TRANSFORM' button, causing the comment box to twirl and spin into a dynamic new shape. Next, she selects 'INFLATE,' making the comment box fill with air until it becomes a rounded, 3D shape. Finally, she clicks 'CHANGE COLOR,' resulting in a smooth, fluid color transition. The ad then zooms out, revealing that the entire scene has been happening on the Lenovo Yoga Book 9i, showcasing the Intel® Unison™ integration for seamless device connectivity. As a perfect blend of engaging storytelling and dynamic product integration, the computer generated imagery enhancement is designed for demonstrating the creative potential of the device.

Metadata

Brand Industry: Consumer Electronics & Technology

Country: Unknown

City: Unknown

Effects / Animations: Large Objects, Interaction, Object Animation, Inflation

Surroundings: Building, Tree

Posted on August 9, 2023

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