Longchamp Bananas and Baguettes Around Paris

This CGI video for Longchamp features giant installations emerging from a Parisian building. A towering banana, a baguette, and a galloping black horse appear, transforming the cityscape.

The scene shifts to a canal where the banana floats on an inflatable, and the Place de la Concorde monument becomes an enormous baguette. The black horse rears majestically beneath the Arc de Triomphe.

The oversized installations, joined by a smoking pipe, then return to the building, whose facade transforms into a masterpiece of blue sky and vivid colours. This innovative computer-generated video effectively showcases the Longchamp product.