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MSG Concert Poster Attaches on Facade

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Credits

Brand: Madison Square Garden

Agency / Production / VFX: Unknown

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Metadata

Brand Industry: Media & Entertainment

Country: United States of America

City: New York

Effect / Animation: Building Transformation

Surrounding: Madison Square Garden

Date posted: September 8, 2025

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This The Garden cgi ad begins with a sweeping view of Madison Square Garden as a vibrant poster hovers and attaches itself to the side of the building. This moment cleverly highlights the immersive fan experience as another towering poster bounces from the rooftop and anchors itself onto the facade, shaking the ground and seamlessly transforming the scene from day to night while symbolizing the excitement around Lady Gaga's sold-out Night 6 at the venue. As a perfect blend of creative storytelling and resonant product integration, the CGI effects enhancement is designed for spotlighting the energy and anticipation surrounding one of the arena’s most exciting events.

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