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Paramount Pictures Smurfs Bus Pass by Eiffel Tower

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FOOH Impact Score

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Credits

Brand: Paramount Pictures

Who we think created this: Busterwood

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Metadata

Brand Industry: Media & Entertainment

Country: France

City: Paris

Effect / Animation: Building Transformation

Surrounding: City

Date posted: June 28, 2025

Source: Instagram

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In this Paramount Pictures CGI campaign, a giant Smurfs-themed minibus rolls through the heart of Paris, turning heads as it makes its way toward the Eiffel Tower. The scene unfolds as the vibrant promotional vehicle transforms the city's streets into a rolling Smurf Village, showing off colorful movie scenes while fans catch real-time views of their favorite blue characters like Papa Smurf riding along. With an impactful use of CGI effects, this Paramount Pictures movie promotion transforms urban Paris into a bright, animated stage, highlighting Paramount’s push to drive excitement for the upcoming Smurfs summer release.

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