Paramount Pictures Smurfs Bus Pass by Eiffel Tower

Smurfs Bus in Paris

This CGI campaign for Paramount Pictures features a giant Smurfs-themed minibus rolling through Paris. The vehicle transforms the city's streets into a rolling Smurf Village as it makes its way towards the Eiffel Tower.

The promotional bus displays colourful movie scenes and shows characters like Papa Smurf riding along, capturing real-time views for fans. This impactful use of CGI effects transforms urban Paris into a bright, animated stage, driving excitement for the upcoming Smurfs summer release.

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Metadata

Work Type: FOOH
Brand Industry:Media & Entertainment
Country:France
City:Paris
Date posted:June 28, 2025
Source:Instagram