FOOH Impact Score:
Improvable
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This Bombril CGI ad begins with a massive Bombril Limpol multipurpose cleaner soaring past city buildings as jasmine flowers fill the air. This moment cleverly highlights the product’s versatility as the cleaner variant glides over Paulista Avenue accompanied by more floating flowers, then another variant appears before the Church of Saint Francis of Assisi, spreading purple petals across the scene. Additional cleaners streak across the city, one trailing pink flowers and cherries, another releasing a cascade of red roses above Estaiada Bridge in Goiânia. More variants bring floral and coconut scents as they pass by Teatro Amazonas, and vibrant orange flowers flutter near Barra Lighthouse. All variants then descend onto a green, grass-covered field, uniting in a final reveal of the diverse product line. As a perfect blend of captivating storytelling and effective product integration, the computer generated imagery enhancement is designed for showcasing the new generation of Limpol multipurpose cleaner.