My Jewellery Giant Golden Ring Rolling in Brussels

In this My Jewellery faux OOH ad, a giant My Jewellery ring, engraved with hearts, rolls down the streets of Brussels as if it were a giant wheel. The scene unfolds as it starts its journey near the Brussels Town Hall, traveling along Rue du Chêne 5 before making its way to the new My Jewellery boutique on Rue Jeanstas 20. As the ring gently stops against the wall, a magical moment unfolds as pink balloons float out from the boutique, filling the air with excitement. With an Innovative use of computer generated graphics, this My Jewellery faux OOH ad transforms an ordinary city scene into a fresh, relatable spectacle, highlighting My Jewellery’s grand opening of its first French-speaking boutique in Brussels.