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China in Box Bowls Rolling on Highway

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Credits

Brand: China in Box

Production Company: Vitor Mendes Creative Studio

VFX: Vitor Mendes Creative Studio

Metadata

Brand Industry: Food, Beverage & Tobacco

Country: Brazil

City: São Paulo

Effects / Animations: Large Objects, Simple Motion

Surroundings: City, Minhocão

Date posted: November 11, 2024

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Imagine a bustling city highway suddenly becoming a parade route for colossal cultural icons. That’s the innovative premise of this China in Box CGI video featuring the launch of their new limited-time China Bowl Collection. The video unfolds as the Minhocão in São Paulo transforms into a surreal scene where four enormous Chinese bowls, each adorned with prints inspired by traditional festivals like Chinese New Year, Lantern Festival, Dragon Boat, and the Moon Festival, roll gracefully against the skyline of São Paulo. Using computer generated imagery, this China in Box cgi video transforms a familiar cityscape into a captivating product showcase.

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