Tim Hortons Giant Holiday Cups
Cups Roll Down a Snowy Street
This FOOH campaign for Tim Hortons transforms a quiet suburban street into a festive parade route. The video begins with a giant red gift box with a gold ribbon on a snowy street. As the box opens, a giant Tim Hortons Christmas cup, fully covered in green evergreen boughs with a red ribbon and bow, rolls out on a small festive vehicle.
The cup, white and light blue with Christmas-themed artwork and a Tim Hortons label, is followed by two more giant cups. Each showcases different holiday designs, including the 'Snowplace Like Tims' winter wonderland graphic with stylized snow, trees, and buildings, plus nutcracker, Santa playing hockey, and snowman elements. As the cups move, the background reveals a generic Tim Hortons store, parking lots, and snow-covered trees.
Using captivating computer-generated imagery, this campaign innovatively showcases Tim Hortons' holiday-themed cups, turning a typical street scene into a dynamic product display.