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Veuve Clicquot Giant Polo Classic Symbols in LA

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FOOH Impact Score

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Credits

Brand: Veuve Clicquot

Metadata

Brand Industry: Food, Beverage & Tobacco

Country: United States of America

Cities: Santa Monica, Los Angeles

Effects / Animations: Large Objects, Falling Objects, Simple Motion

Surroundings: Santa Monica Mountains, Santa Monica Pier, Hollywood, City

Date posted: August 22, 2024

Source: Instagram

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This Veuve Clicquot vfx advertising begins with a wide shot of the Santa Monica Mountains and transitions to close-up palm leaves glowing under sunlight as event details appear. This moment cleverly highlights the return of the brand’s signature experience to Los Angeles as the camera reveals the Hollywood sign topped with a giant yellow hat, then shifts to the Santa Monica shoreline where three towering polo sticks and a large polo ball are positioned near the Pacific Park ferris wheel. An aerial shot captures a man surfboarding in the ocean, giving way to a view of floating umbrellas above a busy Los Angeles street. The screen then flashes PRESALE TICKETS AVAILABLE TODAY over a grassy field adorned with glowing event props including a yellow umbrella that gently spins in the air. The video concludes with the text Veuve Clicquot framed by bright stripes, signaling the event's vibrant return. As a perfect blend of insightful storytelling and creative product integration, the computer generated imagery enhancement is designed for driving excitement around ticket presales and location reveal.

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