FOOH Impact Score:
Impressive
Learn moreImagine a city street where a coffee shop turns into a flavor experience. That’s the surprising premise of this TRUFF CGI video featuring an oversized bottle of hot sauce in action. The video unfolds as the scene opens at a Starbucks store where two massive bottles of TRUFF Original Hot Sauce and Jalapeño Lime rise over the roof through a mechanical handle. A robotic holder arm tilts the sauce bottle and slides it forward as it pours several black sauce sachet packets. Next, the same motion repeats with the jalapeño lime bottle, spilling green sauce packets that shower over the store’s entrance. Using engaging VFX, this TRUFF CGI video transforms a familiar coffee stop into an innovative product showcase.
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