FOOH Impact Score:
Outstanding
Learn moreImagine a skate park needing traffic direction for a condiments delivery via air. That’s the Dynamic premise of this TRUFF mixed reality ad featuring the arrival of its new larger-sized hot sauce bottle. The video unfolds as a man at an urban skate park covered in graffiti skillfully guides a hovering helicopter with focused hand gestures, helping it lower an enormous TRUFF Hot Sauce bottle beside a smaller one with a broken cap, bringing attention to the need for more flavor. Using Clear augmented reality, this TRUFF mixed reality ad transforms a gritty cityscape into an Effective product showcase.
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