BMW Cars Form Brand Logo
A
FOOH Impact Score
Impressive
S
A-Tier
B
C
The FOOH Impact Score measures how effective a FOOH video is by analyzing key factors like engagement rate, viewership, and reach. By combining these performance indicators, the score provides a clear and accurate assessment of the video's impact.
Learn moreFOOH.com is the biggest FOOH ad library. If you are the creator of this BMW ad or would like to add your work Submit your work!
This BMW FOOH ad begins with a stunning aerial view of the Siegestor (Victory Gate) in Munich, Germany. This moment cleverly highlights the brand’s celebration of culture and precision as the camera pulls back to reveal several cars parked in empty streets, carefully aligned to form the shape of a Bretzel, while two additional cars drive into view, one from the top and one from the bottom, seamlessly completing the pretzel image. As a perfect blend of engaging storytelling and dynamic product integration, the computer generated imagery enhancement is designed for the upcoming Oktoberfest 2025 promotional campaign.
