BMW Cars Form Brand Logo

Cars Form a Pretzel at Siegestor

This FOOH advertisement for BMW begins with an aerial view of the Siegestor (Victory Gate) in Munich, Germany. The camera then pulls back to show several cars parked in empty streets, carefully aligned to form the shape of a Bretzel.

Two additional cars drive into view, one from the top and one from the bottom, seamlessly completing the Bretzel image. This computer-generated imagery enhancement is designed for the upcoming Oktoberfest 2025 promotional campaign.

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Credits

Brand:BMW

Metadata

Work Type: FOOH
Brand Industry:Automotive
Country:Germany
City:Munich
Date posted:September 20, 2025
Source:Instagram