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Mercedes-Benz SUV Emerges from Digital Screen

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Credits

Brand: Mercedes-Benz

Agency / Production / VFX: Unknown

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Metadata

Brand Industry: Automotive

Country: United Arab Emirates

City: Dubai

Effects / Animations: Simple Motion, Billboard & Digital Screen, Floating & Flying Objects

Surroundings: Burj Khalifa, Highway

Date posted: November 3, 2024

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In this Mercedes-Benz vfx advertising, the scene opens at the foot of the Burj Khalifa as the skyscraper's massive digital screen illuminates to reveal a sleek ad showcasing the all-electric Mercedes-Benz EQE. The scene unfolds as the car itself appears to emerge from the screen, floating effortlessly above the street while rotating in mid-air, surrounded by suspended, glistening water droplets that enhance the surreal atmosphere. With an innovative use of CGI effects, this Mercedes-Benz electric sedan vfx advertising transforms a landmark skyline into a fresh, relatable spectacle, highlighting Mercedes-Benz’s push into the future of sustainable mobility.

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