FOOH Impact Score:
Outstanding
Learn moreLearnings
- Make the first frame count - weave message and hook into a single striking visual
- UGC angles make it feel real - even in a completely CG piece, the inperfections add authenticity
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In this Etihad Airways FOOH ad, an airplane soars over the city, showcasing five wrapped trophies covered in blue cloth on its left wing. The ad humorously reimagines a breathtaking aerial display with a Clear reveal of Manchester City's remarkable achievement, as the wind progressively unveils each trophy. A Captivating FOOH ad that masterfully blends excitement and creativity with a memorable tribute to the club's success.