PUMA Flagship Store in Black Faux Fur
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FOOH Impact Score
Outstanding
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This PUMA cgi video begins with a striking view of the PUMA Flagship Store, where the brand’s logo appears across a full black faux fur façade. This moment cleverly highlights the distinctive impact of the brand’s physical spaces as the camera smoothly zooms in on the fur-covered building, unveiling visual details that introduce the upcoming in-store event on October 9 with A$AP Rocky. As a perfect blend of engaging storytelling and creative product integration, the CGI effects enhancement is designed for promoting a headline collaboration at the brand’s retail hub.
