Longchamp Bags Floats Outside Mall in Paris
Longchamp Bags Float Outside Paris Mall
This faux out-of-home advertisement for Longchamp begins inside Galeries Lafayette in Paris. A vitrine display showcases the brand’s new Fall-Winter 2024 collection, featuring iconic bags in a vibrant green colour, each encased within its own bubble. The display, visible through the building’s glass façade, moves rhythmically, drawing attention from outside.
The glass casing then opens, and the green bags begin to float as the bubbles gently rise into the air. This CGI effects enhancement promotes an immersive shopping experience, inviting customers to a special pop-up event running from 11 June to 4 July 2024.
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Artist:vokodeagency
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