Longchamp Bags Floats Outside Mall in Paris

This Longchamp faux ooh ad begins with a vitrine display inside Galeries Lafayette in Paris, showcasing the brand’s new Fall-Winter 2024 collection, with its iconic bags in a vibrant green color, each inside its own bubble. This moment cleverly highlights the brand’s distinctive approach to presentation as the display, visible through the building’s glass façade, moves in a rhythm that attracts attention from outside. Suddenly, the glass casing opens, and the green bags inside begin to float as the bubbles rise gently into the air, inviting customers to a special pop-up event happening from June 11 to July 4, 2024. As a perfect blend of engaging storytelling and innovative product integration, the CGI effects enhancement is designed for promoting an immersive shopping experience.