Reis Giant Claw Machine at Galata Tower

This Reis mixed reality ad transforms the historic Galata Tower into a giant arcade-style claw game. The tower's facade is redesigned with a bold gold REIS label at the top, a display of oversized jewellery pieces below, and a giant REIS shopping bag prominently placed in front. A glowing green billboard on the corner reads 'Win to the REIS'.

The video features pedestrians and cars moving through the scene, including several enormous REIS shopping bags driving alongside the traffic. A claw mechanism slowly descends from the tower's front. As a REIS bag passes across the frame, the claw is revealed clutching a glittering gold ring adorned with a diamond.

The claw lowers the ring into the waiting REIS bag, and the camera zooms in as the jewel lands securely before zooming back out to complete the moment. This augmented reality ad showcases Reis products in an innovative way.