Reis Giant Claw Machine at Galata Tower

Imagine a historic landmark doubling as a giant claw machine. That’s the dynamic premise of this Reis mixed reality ad featuring a city-scale jewelry drop. The video unfolds as the scene opens with a front view of the Galata Tower at night, transformed into one massive arcade-style claw game. The tower’s facade is redesigned with the bold gold REIS label at the top, a display of oversized jewelry pieces below, and a giant REIS shopping bag placed prominently in front. A glowing green billboard on the corner reads “Win to the REIS” as pedestrians stroll by and cars move through the scene, including several enormous REIS shopping bags driving alongside the traffic. A claw mechanism slowly descends from the tower’s front and, just as a REIS bag passes across the frame, the claw is revealed clutching a glittering gold ring adorned with a diamond. It lowers the ring into the waiting REIS bag, and the camera zooms in as the jewel lands securely before zooming back out to complete the moment. Using augmented reality, this Reis mixed reality ad transforms the Galata Tower into an innovative product showcase.