Erewhon Monumental Smoothie Cups Across U.S.

In this Erewhon mixed reality ad, the scene opens with a small frame showing a giant Strawberry Glaze Skin smoothie cup labeled EREWHON against a black background. The scene unfolds as a fast-paced transition flashes the same giant smoothie cup in different locations before the view smoothly zooms out to reveal the oversized cup standing in the heart of Central Park, New York. The video then splits into two: the upper half showcases the cup beside a waterfront in Miami with palm trees and high-rises, while the lower half features it next to train tracks in Chicago; the view continues to expand, revealing other recognizable landmarks across the country, each frame proudly presenting the monumental cup—until all visuals fade to black and bold white text reads “SHIPPING NATIONWIDE.” With a captivating use of CGI effects, this Erewhon smoothie kit mixed reality ad transforms familiar cityscapes into a fresh, relatable spectacle, highlighting Erewhon’s goal of introducing their shipping service to all corners of the U.S.