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Olio Monini Flowers Bloom on Oil Bottle

FOOH Impact Score:

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Solid

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Credits

Brand: Olio Monini

Agency: Superhumans

Production Company: MaiN Factory

VFX: MaiN Factory

Sound: MaiN Factory

Metadata

Brand Industry: Food, Beverage & Tobacco

Country: Italy

City: Spoleto

Effects / Animations: Large Objects, Floating & Flying Objects, Swarm & Particles, Simple Motion

Surrounding: Spoleto Cathedral

Date posted: March 21, 2025

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Imagine the historic Spoleto Cathedral becoming the host for a floating olive oil bottle. That’s the captivating premise of this Monini FOOH campaign featuring the brand’s Extra Virgin Olive Oil. The video unfolds as the scene opens at Spoleto Cathedral in Spoleto, Italy, where a massive bottle of Monini Extra Virgin Olive Oil floats silently in front of the cathedral. As it gently hovers, colorful flower trails make their way toward the bottle and begin to encircle it gracefully. In a close-up shot, flowers start to bloom from the back of the bottle while the swirling trails continue to wrap around it. Using engaging CGI effects, this Monini FOOH campaign transforms a quiet cultural site into an effective product showcase.

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