Olio Monini Flowers Bloom on Oil Bottle

This Monini FOOH campaign features the brand’s Extra Virgin Olive Oil, set against the historic Spoleto Cathedral in Spoleto, Italy. A massive bottle of Monini Extra Virgin Olive Oil floats silently in front of the cathedral.

As the bottle hovers, colourful flower trails move towards it, gracefully encircling it. In a close-up, flowers begin to bloom from the back of the bottle while the swirling trails continue to wrap around it. This campaign uses CGI effects to transform a cultural site into a product showcase.