FOOH Impact Score:
Solid
Learn moreCredits
Brand: Olio Monini
Agency: Superhumans
Production Company: MaiN Factory
VFX: MaiN Factory
Sound: MaiN Factory
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Imagine the historic Spoleto Cathedral becoming the host for a floating olive oil bottle. That’s the captivating premise of this Monini FOOH campaign featuring the brand’s Extra Virgin Olive Oil. The video unfolds as the scene opens at Spoleto Cathedral in Spoleto, Italy, where a massive bottle of Monini Extra Virgin Olive Oil floats silently in front of the cathedral. As it gently hovers, colorful flower trails make their way toward the bottle and begin to encircle it gracefully. In a close-up shot, flowers start to bloom from the back of the bottle while the swirling trails continue to wrap around it. Using engaging CGI effects, this Monini FOOH campaign transforms a quiet cultural site into an effective product showcase.