Nespresso Capsule Lift in Portugal
Oversized Cup Rises Up Santa Justa Lift
This Nespresso FOOH ad features an oversized coffee cup, inspired by a Lisbon Bica, atop Portugal’s Santa Justa Lift. The cup is wrapped in vibrant packaging that draws from Lisbon’s iconic cityscape.
The video uses CGI effects to show the lift ascending, leaving the giant Nespresso cup at the top. This visual symbolises Nespresso taking coffee to new heights, transforming a historic landmark into a product showcase.
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FOOH Impact ScoreImpressive
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Credits
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