FOOH Impact Score:
The FOOH Impact Score measures how effective a FOOH video is by analyzing key factors like engagement rate, viewership, and reach. By combining these performance indicators, the score provides a clear and accurate assessment of the video's impact. Learn more
Impressive
Learn moreImagine a giant Lisbon Bica coffee cup perched atop Portugal’s famous Santa Justa Lift. That’s the Distinctive premise of this Nespresso FOOH ad featuring an oversized cup wrapped in vibrant packaging inspired by Lisbon’s iconic cityscape. The video unfolds as the lift ascends, leaving the cup at the top, symbolizing how Nespresso takes coffee to new heights. Using CGI effects, this Nespresso FOOH ad transforms a historic landmark into an Engaging product showcase.
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