Mango Giant Glittering Mango Sculpture Rolls Through Soho
B
FOOH Impact Score
Solid
S
A
B-Tier
C
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In this Mango creative faux ooh ad, a massive truck travels through the bustling streets of New York City carrying a glittering yellow-orange mango sculpture that gleams under the city lights. The ad dramatically reimagines urban transport with a captivating visual of the giant fruit slowly crumbling to reveal a solid mango at its core, symbolizing transformation and authenticity at the heart of the brand. A dynamic narrative that masterfully blends creativity and community with a resonant expression of Mango’s new identity through the Soho-based Mango Craft Studio experience.
