FOOH Impact Score:
Solid
Learn moreThis Breuninger fake out of home ad begins with the second floor of the Breuninger store revealing a frosted corner window display filled with a vibrant collection of colorful metallic hearts. This moment cleverly highlights the brand’s ability to merge emotion and gifting as the glass window slides open, releasing a stream of metallic hearts into the air while some remain gently attached to the walls; the camera pans around the store’s corner where a towering chocolate heart rises from the building's facade, drifting upward as smaller hearts join its ascent toward the sky. As a perfect blend of dynamic storytelling and captivating product integration, the computer generated graphics enhancement is designed for celebrating the season of love and promoting Breuninger’s special Valentine’s Day collection.
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