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LEGO Massive Crate On Table Mountain

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FOOH Impact Score

Impressive

S A-Tier B C
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Credits

Brand: LEGO

Metadata

Brand Industry: Retail & Consumer Goods

Country: South Africa

City: Cape Town

Effect / Animation: Large Objects

Surroundings: Table Mountain, Cityscape

Date posted: November 3, 2025

Source: Instagram

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This LEGO cgi video begins with a sweeping aerial shot of an airplane soaring over Cape Town, with the dramatic silhouette of Table Mountain anchoring the skyline. This moment cleverly highlights the brand’s bold creativity as the camera zooms in on the aircraft before panning to a massive crate labeled LEGO, dramatically placed on the flat summit of the mountain — a mysterious and oversized teaser that draws viewers into the excitement of LEGO South Africa’s “Biggest Unboxing Ever” campaign. As a perfect blend of engaging storytelling and creative product integration, the CGI effects enhancement is designed for building widespread anticipation and curiosity for an unforgettable reveal.

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