BIC Marker Bus Paints Westminster Bridge

This BIC mixed reality ad begins with a uniquely customized double-decker bus fitted with giant Water-based Paint Markers cruising through London's bustling streets. This moment cleverly highlights the product’s versatility as the oversized markers, mounted on the back of the bus, create vibrant trails of color directly onto the roads as the vehicle moves past iconic landmarks like Big Ben, transforming the cityscape into a mobile art exhibition. As a perfect blend of creative storytelling and authentic product integration, the CGI effects enhancement is designed for brand engagement and street-level awareness.