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REWE Grocery Paper Bags Float Around Town

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Credits

Brand: REWE

Agency / Production / VFX: Unknown

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Metadata

Brand Industry: Retail & Consumer Goods

Country: Germany

City: Hamburg

Effects / Animations: Floating & Flying Objects, Large Objects

Surroundings: REWE Center, Cars, Skyline, Skies, Buildins, Streets

Date posted: April 17, 2024

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In this REWE FOOH ad, a massive grocery paper bag slowly rises into the sky outside the REWE Center in Hamburg, captivating customers in the parking lot. The ad humorously reimagines the everyday grocery bag as a floating spectacle, teasing something new from REWE through a creative blend of cityscape and product symbolism. A dynamic presentation that masterfully blends humor and creativity with a memorable twist on grocery retail.

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