FOOH Impact Score:
Improvable
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In this REWE FOOH ad, a massive grocery paper bag slowly rises into the sky outside the REWE Center in Hamburg, captivating customers in the parking lot. The ad humorously reimagines the everyday grocery bag as a floating spectacle, teasing something new from REWE through a creative blend of cityscape and product symbolism. A dynamic presentation that masterfully blends humor and creativity with a memorable twist on grocery retail.