REWE Grocery Paper Bags Float Around Town
C
FOOH Impact Score
Improvable
S
A
B
C-Tier
The FOOH Impact Score measures how effective a FOOH video is by analyzing key factors like engagement rate, viewership, and reach. By combining these performance indicators, the score provides a clear and accurate assessment of the video's impact.
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In this REWE FOOH ad, a massive grocery paper bag slowly rises into the sky outside the REWE Center in Hamburg, captivating customers in the parking lot. The ad humorously reimagines the everyday grocery bag as a floating spectacle, teasing something new from REWE through a creative blend of cityscape and product symbolism. A dynamic presentation that masterfully blends humor and creativity with a memorable twist on grocery retail.
