Citroën "Ami" Electric Cars Reveal in Big Ben

In this Citroën cgi video, the scene opens with a wide shot of the Palace of Westminster, where onlookers gaze up at the grandeur of the historic building as the new Ami electric car takes center stage. The scene unfolds as the camera slowly pans to Big Ben, whose iconic clock faces dramatically open like mechanical petals to reveal compact Ami vehicles nested inside, while luminous cubes emerge and rhythmically pulse, spreading across the clock tower until its entire surface is adorned in bold, geometric visuals. With a clear use of augmented reality, this Citroën electric compact car campaign transforms architectural tradition into a fresh, relatable spectacle, highlighting Citroën’s effort to fuse innovation with urban mobility in a vibrant new way.