Citroën "Ami" Electric Cars Reveal in Big Ben

This CGI video opens with a wide shot of the Palace of Westminster. Onlookers gaze up as the new Ami electric car takes center stage. The camera then pans to Big Ben.

Big Ben's iconic clock faces dramatically open like mechanical petals, revealing compact Ami vehicles nested inside. Luminous cubes emerge and rhythmically pulse, spreading across the clock tower until its entire surface is adorned in bold, geometric visuals.

This campaign uses augmented reality to transform architectural tradition into a fresh, relatable spectacle, highlighting Citroën’s effort to fuse innovation with urban mobility.