Gold Apple Giant Bag Emerges from Facade

In this Gold Apple fake out of home ad, Kholoud Alali records herself on her selfie camera while strolling through the streets of Downtown Doha as cars glide past behind her. The ad dramatically reimagines an ordinary city block in Msheireb Downtown Doha with a captivating twist, as a section of a building’s facade slides open to reveal a giant apple green Gold Apple shopping bag, which begins to float outward while pedestrians and traffic continue as usual. A creative display that masterfully blends surprise with a memorable twist on the arrival of Gold Apple’s first beauty store in the Middle East at Doha Festival City.