Space NK Cars Parade Oxford Street

Imagine Big Ben preparing for a grand opening party. That’s the creative premise of this Space NK FOOH campaign featuring a visually bold store tease along a famous London street. The video unfolds as the scene opens with a view of a building along Oxford Street where a Space NK store is seen covered with a temporary facade, suggesting it is not yet open to the public. As pedestrians walk by, a convoy of pink wrapped Space NK cars drives past the storefront. The first car carries a rooftop display that reads See You, the second car carries SpaceNK, and the last car carries Oxford Circus. This campaign promotes the upcoming launch of the new Space NK Oxford Circus store and builds anticipation for its opening day. Using computer generated graphics, this Space NK FOOH campaign transforms a quiet store exterior into a dynamic product showcase.