Space NK Cars Parade Oxford Street

This Space NK FOOH campaign features a visually bold store tease along Oxford Street, promoting the upcoming launch of the new Space NK Oxford Circus store. The video opens with a view of a building along Oxford Street where a Space NK store is seen covered with a temporary facade, suggesting it is not yet open to the public.

As pedestrians walk by, a convoy of pink wrapped Space NK cars drives past the storefront. The first car carries a rooftop display that reads 'See You', the second car carries 'SpaceNK', and the last car carries 'Oxford Circus'. This builds anticipation for the store's opening day.

Using computer-generated graphics, this Space NK FOOH campaign transforms a quiet store exterior into a dynamic product showcase, creating a grand opening party atmosphere.