G-Shock Giant Watch at Construction Site
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FOOH Impact Score
Impressive
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A-Tier
B
C
The FOOH Impact Score measures how effective a FOOH video is by analyzing key factors like engagement rate, viewership, and reach. By combining these performance indicators, the score provides a clear and accurate assessment of the video's impact.
Learn moreCredits
Brand: G-Shock
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In this G-Shock FOOH campaign, a giant all-black GA-110 watch towers in the center of a construction site animated with augmented reality, surrounded by graffiti-tagged buildings and busy yellow machinery. The ad dramatically reimagines an urban build zone with a durable timepiece standing as the foundation of progress and resilience. A clear concept that masterfully blends bold visuals with a dynamic twist on brand heritage and longevity.
