G-Shock Giant Watch at Construction Site
Animated on a Graffiti-Tagged Build Zone
This G-Shock FOOH campaign features a giant, all-black GA-110 watch. It towers in the centre of a construction site, animated with augmented reality.
The watch is surrounded by graffiti-tagged buildings and busy yellow machinery. The ad reimagines an urban build zone, with the durable timepiece standing as the foundation of progress and resilience.
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FOOH Impact ScoreImpressive
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Credits
Brand:
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