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LG Hanging Laptop in Times Square

FOOH Impact Score:

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Improvable

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Learnings

  • Human interaction is everything - incamera reactions lend authenticity
  • No message, no impact - mixed signals leave viewers tuning out

Credits

Brand: LG

Who we think created this: Vertex CGI

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Metadata

Brand Industry: Consumer Electronics & Technology

Country: United States of America

City: New York

Effects / Animations: Large Objects, Complex Motion

Surroundings: Times Square, Buildings, City, Shops, Skyscrapers

Date posted: March 14, 2024

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In this LG cgi ad, a woman stands in Times Square, excitedly pointing at a huge LG Gram Pro laptop hanging from a large LED screen. The scene unfolds as she watches the laptop slowly open and then float down toward the street, until it gracefully lands on the horizontal surface, emphasizing its ultra-lightweight design. With a Captivating use of CGI effects, this LG laptop cgi ad transforms an everyday setting into a fresh, relatable spectacle, highlighting LG’s commitment to seamless performance and portability.

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