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LG Hanging Laptop in Times Square

FOOH Impact Score:

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Improvable

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Learnings

  • Human interaction is everything - incamera reactions lend authenticity
  • No message, no impact - mixed signals leave viewers tuning out

Credits

Brand: LG

Who we think created this: Vertex CGI

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Metadata

Brand Industry: Consumer Electronics & Technology

Country: United States of America

City: New York

Effects / Animations: Large Objects, Complex Motion

Surroundings: Times Square, Buildings, City, Shops, Skyscrapers

Date posted: March 14, 2024

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This LG CGI video begins with a woman standing in Times Square, excitedly pointing at a huge LG Gram Pro laptop that is suspended from a large LED screen. This moment cleverly highlights the lightweight design of the LG Gram Pro as the oversized laptop slowly opens and floats effortlessly down from the screen, finally landing gracefully on the street to the amazement of onlookers. As a perfect blend of captivating storytelling and creative product integration, the computer generated imagery enhancement is designed for showcasing the high performance and portability of the device in a busy, urban setting.

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