FOOH Impact Score:
Improvable
Learn moreLearnings
- Human interaction is everything - incamera reactions lend authenticity
- No message, no impact - mixed signals leave viewers tuning out
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This LG CGI video begins with a woman standing in Times Square, excitedly pointing at a huge LG Gram Pro laptop that is suspended from a large LED screen. This moment cleverly highlights the lightweight design of the LG Gram Pro as the oversized laptop slowly opens and floats effortlessly down from the screen, finally landing gracefully on the street to the amazement of onlookers. As a perfect blend of captivating storytelling and creative product integration, the computer generated imagery enhancement is designed for showcasing the high performance and portability of the device in a busy, urban setting.