Les Deux Pickup Truck Transports Giant Basketball
Giant Basketball Delivery in Copenhagen
This faux out-of-home (FOOH) advertisement for Les Deux's 'Home Court' launch features a red pickup truck with white accents navigating the streets of Copenhagen, Denmark. The truck transports a giant Les Deux basketball, coloured in shades of red, green, and white, wrapped with a slim red ribbon and a tag labelled 'TO COPENHAGEN'. The video shows the truck passing the iconic Marble Church.
As the camera zooms in on the basketball and then to the front of the vehicle, the LES DEUX logo is revealed. The truck subsequently parks beside a street sign that reads Nansensgade. This ad uses computer-generated graphics to integrate the product showcase into an everyday city scene.
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FOOH Impact ScoreSolid
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