AllSaints Sewing Machine Stitches Leather Jacket
AllSaints CGI: Sewing Machine Stitches Leather Jacket
This AllSaints CGI campaign features a massive black sewing machine on the rooftop of a street corner boutique. It rhythmically stitches an oversized black leather jacket, which then slowly descends the building’s façade.
The jacket displays the cursive words 'thank you' embroidered across its surface, celebrating the brand's milestone of reaching one million followers. This CGI enhancement aims for audience engagement and brand recognition.
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FOOH Impact ScoreOutstanding
S-TierABCThe FOOH Impact Score measures how effective a FOOH video is by analyzing key factors like engagement rate, viewership, and reach. By combining these performance indicators, the score provides a clear and accurate assessment of the video's impact.Learn more
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Brand:
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