Oh Polly Giant Hand Pops Out of Billboard

In this Oh Polly vfx advertising, the scene opens with a sweeping view of New York skyscrapers, where a woman films an unexpected moment above a Coca-Cola billboard. The scene unfolds as a giant white hand dramatically emerges from a billboard, reaching toward a rod suspended between the buildings, from which two elaborate gowns—one glittery blue and one glittery purple—are hanging; the hand lifts the glittery blue gown high above the skyline, capturing the attention of onlookers. With a captivating use of computer generated graphics, this Oh Polly clothing showcase transforms Manhattan’s busy architecture into a fresh, relatable spectacle, highlighting Oh Polly’s campaign for the launch of their new ombré colour-ways with a bold NYC installation.