FOOH Impact Score:
Outstanding
Learn moreThis Victoria’s Secret faux ooh ad begins with the Statue of Liberty coming to life, dressed in unusual black sportswear from Victoria’s Secret. This moment cleverly highlights the versatility of the product in unexpected situations as she stretches while a helicopter hovers above, lowering a giant jump rope. Reaching for it, she starts skipping effortlessly, towering over the city skyline. As a perfect blend of engaging storytelling and innovative product integration, the CGI enhancement is designed for promoting the brand’s new sport styles—strong, stylish, and made to move.
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